This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A(n) _____ represents the percentage of audience members who are exposed f times (where f = 0, 1, 2, ... (Read 64 times)

wenmo

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
A(n) _____ represents the percentage of audience members who are exposed f times (where f = 0, 1, 2, 3, 4, ...) to a specific media vehicle.
 a. efficiency index
  b. frequency distribution
  c. 1+ exposure
  d. reach distribution
  e. continuity schedule

Question 2

Targeting implies precision and _____.
 a. efficiency of effort
  b. efficiency of placement
  c. efficiency of promotion
  d. efficiency of advertising
  e. efficiency of pricing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

djpooyouma

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


wenmo

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 29, 2018
Thank you


djpooyouma

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Parasitic members of the supergroup Excavata. Parasitic members of the supergroup Excavata.
Species, subspecies, populations, and individuals. Species are reproductively isolated from one anot Species, subspecies, populations, and individuals. Species are reproductively isolated from one anot
Australopithecus sediba shares small brain size with other members of Australopithecus but also has Australopithecus sediba shares small brain size with other members of Australopithecus but also has
Impact of zebra mussels on members of a Great Lake nearshore Impact of zebra mussels on members of a Great Lake nearshore
Percentage of youth age 15 to 19 years with at-risk levels of body composition & fitness Percentage of youth age 15 to 19 years with at-risk levels of body composition & fitness
Which reaction below represents Th decay by alpha emission? Which reaction below represents Th decay by alpha emission?
Video: Fractures Animation

For a complete list of videos, visit our video library