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Author Question: Which of the following factors can increase the reach that is achieved with a particular media ... (Read 173 times)

anjilletteb

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on: Jun 29, 2018
Which of the following factors can increase the reach that is achieved with a particular media schedule?
 a. use multiple media
  b. create a single ad for the campaign
  c. focus on network television
  d. focus on newspaper advertising
  e. use a single daypart for TV advertising

Question 2

Meaning is determined solely by the message source's choice of communication elements.
 a. True
  b. False
 Indicate whether the statement is true or false


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jessofishing

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

False


anjilletteb

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

matt95

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  • Posts: 317
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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