Brands with lower market share require fewer advertising ...

[Jipu 123]

Brands with lower market share require fewer advertising exposures to achieve minimal levels of effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Demographic data is relatively easy to obtain and is the most predictive of consumer choice behavior.
 a. True
  b. False
 Indicate whether the statement is true or false

[Ashley I]

Answer to Question 1

False

Answer to Question 2

False