Author Question: According to the concept of effective reach, there is no optimum range of exposures to an ... (Read 132 times)

Bob-Dole · **on:** Jun 29, 2018

According to the concept of effective reach, there is no optimum range of exposures to an advertisement with minimum and maximum limits.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Targeting implies efficiency of effort.
a. True
b. False
Indicate whether the statement is true or false