This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is NOT an asset of an up-to-date database. a. Directing advertising to the best prospects for ... (Read 92 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
____ is NOT an asset of an up-to-date database.
 a. Directing advertising to the best prospects for the company's products or services
  b. Offering varied messages to different groups of customers
  c. Enhancing advertising productivity
  d. Calculating the lifetime value of a customer or prospect
  e. Calculating the lifetime value of a product

Question 2

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients. What test is she applying to guide her behavior?
 a. Golden Rule test
  b. professional ethics test
  c. TV test
  d. peer test
  e. generally-accepted practices test


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


tsand2

  • Hero Member
  • *****
  • Posts: 520
Reply #2 on: Jun 29, 2018
Correct answers!


Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Physical assessment is one component of the nursing database Physical assessment is one component of the nursing database
Transdermal patch administration: (b) patch immediately applied to clean, dry, hairless skin and lab Transdermal patch administration: (b) patch immediately applied to clean, dry, hairless skin and lab
(a) The relative age ranges of different dating techniques depend upon the half-life of the system u (a) The relative age ranges of different dating techniques depend upon the half-life of the system u
The most common drug used to facilitate date rape is alcohol, not GHB. The most common drug used to facilitate date rape is alcohol, not GHB.
Advertising Break-even Question Advertising Break-even Question
A gene map for chromosome 12 from the NCBI database Map Viewer A gene map for chromosome 12 from the NCBI database Map Viewer
Video: Mechanics of Sound Animation

For a complete list of videos, visit our video library