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Author Question: Which of the following is an asset an up-to-date database provides a firm? a. ability to direct ... (Read 22 times)

xroflmao

  • Hero Member
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  • Posts: 515
on: Jun 29, 2018
Which of the following is an asset an up-to-date database provides a firm?
 a. ability to direct advertising efforts to those people who represent the best prospects for the company's products or services
  b. offer varied messages to different groups of customers
  c. create long-term relationships with customers
  d. enhance advertising productivity
  e. All of these are correct.

Question 2

According to the _____ test, you should take only actions that would be viewed as proper by an objective panel of your colleagues.
 a. Golden Rule
  b. professional ethics
  c. TV
  d. moral idealism
  e. relativity


johnpizzaz

  • Sr. Member
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  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


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