Which of the following is an asset an up-to-date database provides a firm?
a. ability to direct advertising efforts to those people who represent the best prospects for the company's products or services
b. offer varied messages to different groups of customers
c. create long-term relationships with customers
d. enhance advertising productivity
e. All of these are correct.
Question 2
According to the _____ test, you should take only actions that would be viewed as proper by an objective panel of your colleagues.
a. Golden Rule
b. professional ethics
c. TV
d. moral idealism
e. relativity
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Management Information Systems: Managing the Digital Firm, 15th Edition