Author Question: If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime ... (Read 312 times)

a0266361136 · **on:** Jun 29, 2018

If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime value can be increased.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The mission of the National Association of Advertising (NAA) is to improve and strengthen the ad agency business, to advocate advertising, to influence public policy, to resist advertising-related legislation that it regards as unwise or unfair, and to work with government regulators to achieve desirable social and civic goals.
a. True
b. False
Indicate whether the statement is true or false