This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Fundamental decisions in the marketing communications decision-making process are _____, and ... (Read 109 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
Fundamental decisions in the marketing communications decision-making process are _____, and implementation decisions are _____.
 a. tactical; strategic
  b. strategic; tactical
  c. long-term; short-term
  d. short-term; long-term
  e. practical; conceptual

Question 2

All marketing communications should be _____.
 a. directed to a particular target market
  b. clearly positioned
  c. created to achieve a specific objective
  d. undertaken to accomplish the objective within budget constraint
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bison

  • Sr. Member
  • ****
  • Posts: 342
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


kaid0807

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

dreamfighter72

  • Member
  • Posts: 355
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Coracoid process Coracoid process
The approval of a new drug is a four-stage process: (1) preclinical investigation, (2) clinical inve The approval of a new drug is a four-stage process: (1) preclinical investigation, (2) clinical inve
The lower respiratory tract and the process of gas exchange. The lower respiratory tract and the process of gas exchange.
Before starting the process of adjusting the valves, look up the specifications and exact ... Before starting the process of adjusting the valves, look up the specifications and exact ...
Ethical Decision-Making Model Ethical Decision-Making Model
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Video: Angiotensin II - kidneys, adrenal glands and dehydration

For a complete list of videos, visit our video library