Author Question: Affecting the behavior of the target audience means that marketing communications must _____. a. ... (Read 98 times)

bobbysung · **on:** Jun 29, 2018

Affecting the behavior of the target audience means that marketing communications must _____.
a. influence brand awareness
b. move people to action
c. enhance consumer attitudes toward the brand
d. reach the target audience efficiently and effectively using touchpoints that fit the audience
e. speak with a single voice

Question 2

One way relationships between brands and customers are nurtured is by creating brand experiences that make positive and lasting impressions. This is done by creating special events or developing exciting venues that attempt to _____.
a. appeal to consumers' demographic characteristics
b. reposition products or services by connecting with consumers' functional needs
c. generate increased sales to current customers
d. develop new target markets
e. build the sensation that a sponsoring brand is relevant to the consumer's lifestyle