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Author Question: Which of the following marketing communications strategies seeks to expose a target to the messages ... (Read 81 times)

shofmannx20

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Which of the following marketing communications strategies seeks to expose a target to the messages and to educate target consumers about the product's important costs/benefits?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following marketing communications strategies is designed to induce trial purchase and brand liking from product use and to reinforce positive attitude?
 a. informative c. habit formation
  b. affective d. self-satisfaction



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juiceman1987

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Answer to Question 1

A

Answer to Question 2

D
Definition of self-satisfaction strategy




shofmannx20

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


pangili4

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Reply 3 on: Yesterday
Excellent

 

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