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Author Question: Which of the following marketing communications strategies seeks to expose a target to the messages ... (Read 42 times)

shofmannx20

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on: Jun 29, 2018
Which of the following marketing communications strategies seeks to expose a target to the messages and to educate target consumers about the product's important costs/benefits?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following marketing communications strategies is designed to induce trial purchase and brand liking from product use and to reinforce positive attitude?
 a. informative c. habit formation
  b. affective d. self-satisfaction


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juiceman1987

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D
Definition of self-satisfaction strategy


shofmannx20

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Reply 2 on: Jun 29, 2018
Gracias!

sailorcrescent

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Reply 3 on: Yesterday
:D TYSM

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