Author Question: In terms of implications for creativity, which of the following marketing communications strategies ... (Read 73 times)

corkyiscool3328

  • Hero Member
  • *****
  • Posts: 539
In terms of implications for creativity, which of the following marketing communications strategies requires reminders?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

In terms of implications for creativity, which of the following marketing communications strategies requires executional impact?
 a. informative c. habit formation
  b. affective d. self-satisfaction



milbourne11

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

C
The habit-formation strategy covers products that are low involvement and thinking.

Answer to Question 2

B
The affective strategy applies to products that are high involvement and feeling.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

For a complete list of videos, visit our video library