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Author Question: In terms of implications for creativity, which of the following marketing communications strategies ... (Read 75 times)

corkyiscool3328

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on: Jun 29, 2018
In terms of implications for creativity, which of the following marketing communications strategies requires reminders?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

In terms of implications for creativity, which of the following marketing communications strategies requires executional impact?
 a. informative c. habit formation
  b. affective d. self-satisfaction


milbourne11

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The habit-formation strategy covers products that are low involvement and thinking.

Answer to Question 2

B
The affective strategy applies to products that are high involvement and feeling.


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