Author Question: Loyalty programs and creating brand experiences that make positive and lasting impressions are ways ... (Read 38 times)

elizabeth18 · **on:** Jun 29, 2018

Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.
a. speak with one voice
b. create synergy
c. build customer/brand relationships
d. start with the customer/prospect
e. reach consumers who cannot be reached through traditional mass media

Question 2

The value of customer retention has been compared to a(n) _____.
a. clogged drain
b. leaky bucket
c. sand castle
d. ice sculpture
e. bee hive