Loyalty programs and creating brand experiences that make ...

[elizabeth18]

Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.
 a. speak with one voice
  b. create synergy
  c. build customer/brand relationships
  d. start with the customer/prospect
  e. reach consumers who cannot be reached through traditional mass media

Question 2

The value of customer retention has been compared to a(n) _____.
 a. clogged drain
  b. leaky bucket
  c. sand castle
  d. ice sculpture
  e. bee hive

[emsimon14]

Answer to Question 1

c

Answer to Question 2

b

[elizabeth18]

YES! Correct, THANKS for helping me on my review

[softEldritch]

Excellent