The promotional mix is the collection of specific elements of a brand's 4Psproduct, place (distribution), price, and promotionand usually aimed at a target market.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Business-to-business companies are more likely than business-to-consumer companies to practice integrated marketing communications.
a. True
b. False
Indicate whether the statement is true or false
