This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The Anderson Advertising Agency was developing a name for their client's new paper towel product. ... (Read 92 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, Soaker. Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
 A) Compatibility with other products in the line
  B) Flexibility to be used in various types of media
  C) Using fabricated names that cannot be duplicated
  D) Indicating the product's major benefits
  E) Keeping the brand name easy to remember

Question 2

Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all but which of the following?
 A) Distinctive product features
  B) Exceptional service
  C) Rebates
  D) Variety and selection
  E) Product quality and style


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


cherise1989

  • Member
  • Posts: 555
Reply 2 on: Jun 29, 2018
:D TYSM

cici

  • Member
  • Posts: 325
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Toilet Paper Toilet Paper
Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken
To increase pressure using body weight, lean on your client. To increase pressure using body weight, lean on your client.
Greet a First-Time Client With a Firm Handshake. Greet a First-Time Client With a Firm Handshake.
the transamination product of tryptophan is decarboxylated to yield indole-3-acetic acid, or auxin the transamination product of tryptophan is decarboxylated to yield indole-3-acetic acid, or auxin
The phenotype of an organism is the product of interactions The phenotype of an organism is the product of interactions
Video: Male Reproductive System - The gonadotropin releasing hormone

For a complete list of videos, visit our video library