This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following should be the least important concern for marketers when selecting a brand ... (Read 61 times)

dollx

  • Hero Member
  • *****
  • Posts: 558
on: Jun 29, 2018
Which of the following should be the least important concern for marketers when selecting a brand name?
 A) Choosing a name that is easy to say and recall
  B) Positively suggesting the product's major benefits
  C) Designing a name that can be used in all different types of media
  D) Developing an advertising campaign to introduce the name
  E) Checking to see if the name is already trademarked by another company

Question 2

Premium-priced products are usually marketed through
 A) complex marketing channels.
  B) intensive or selective distribution.
  C) exclusive or intensive distribution.
  D) exclusive distribution only.
  E) selective or exclusive distribution.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

macagnavarro

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

E


dollx

  • Hero Member
  • *****
  • Posts: 558
Reply #2 on: Jun 29, 2018
Correct answers!


macagnavarro

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Two important changes occur in the upper airway in croup:The epiglottis swells, thereby occluding th Two important changes occur in the upper airway in croup:The epiglottis swells, thereby occluding th
This young child is pulling at the ear and acting fussy, two important signs of otitis media. This young child is pulling at the ear and acting fussy, two important signs of otitis media.
Maps are important tools in political science as they help us see relationships between politics and Maps are important tools in political science as they help us see relationships between politics and
In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri
It is important to act concerned when a patient is upset. It is important to act concerned when a patient is upset.
Carbon dioxide: The anthropogenic greenhouse gas of primary concern Carbon dioxide: The anthropogenic greenhouse gas of primary concern
Video: Heart sounds

For a complete list of videos, visit our video library