This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following should be the least important concern for marketers when selecting a brand ... (Read 19 times)

dollx

  • Hero Member
  • *****
  • Posts: 558
on: Jun 29, 2018
Which of the following should be the least important concern for marketers when selecting a brand name?
 A) Choosing a name that is easy to say and recall
  B) Positively suggesting the product's major benefits
  C) Designing a name that can be used in all different types of media
  D) Developing an advertising campaign to introduce the name
  E) Checking to see if the name is already trademarked by another company

Question 2

Premium-priced products are usually marketed through
 A) complex marketing channels.
  B) intensive or selective distribution.
  C) exclusive or intensive distribution.
  D) exclusive distribution only.
  E) selective or exclusive distribution.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

macagnavarro

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

E


dollx

  • Hero Member
  • *****
  • Posts: 558
Reply #2 on: Jun 29, 2018
Correct answers!


macagnavarro

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

This young child is pulling at the ear and acting fussy, two important signs of otitis media. This young child is pulling at the ear and acting fussy, two important signs of otitis media.
Some biologically important hydrogen bonds Some biologically important hydrogen bonds
A passenger train crosses Stony Creek Bridge in the Rocky Mountains in 1878. Railroads were importan A passenger train crosses Stony Creek Bridge in the Rocky Mountains in 1878. Railroads were importan
Vacutainer brand safety lock needle holder. Vacutainer brand safety lock needle holder.
Step 1 is to verify the customer concern or problem. If the problem cannot be verified, then the ... Step 1 is to verify the customer concern or problem. If the problem cannot be verified, then the ...
Video: Molecules, Membrane Permeability and Structure

For a complete list of videos, visit our video library