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Author Question: Which of the following should be the least important concern for marketers when selecting a brand ... (Read 17 times)

dollx

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on: Jun 29, 2018
Which of the following should be the least important concern for marketers when selecting a brand name?
 A) Choosing a name that is easy to say and recall
  B) Positively suggesting the product's major benefits
  C) Designing a name that can be used in all different types of media
  D) Developing an advertising campaign to introduce the name
  E) Checking to see if the name is already trademarked by another company

Question 2

Premium-priced products are usually marketed through
 A) complex marketing channels.
  B) intensive or selective distribution.
  C) exclusive or intensive distribution.
  D) exclusive distribution only.
  E) selective or exclusive distribution.


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macagnavarro

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

E


dollx

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Reply #2 on: Jun 29, 2018
Correct answers!


macagnavarro

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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