Author Question: Which of the following statements applies to media planning? A) Characteristics of the product are ... (Read 139 times)

elizabeth18 · **on:** Jun 29, 2018

Which of the following statements applies to media planning?
A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
B) The message content affects the types of media used for an advertising campaign.
C) The location of the advertising target is irrelevant in media planning.
D) Total media dollars spent on advertising have decreased over the last 30 years.
E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.

Question 2

Cultural relativism is the unconscious reference to one's own cultural values, experiences, and knowledge when traveling in other countries.

Indicate whether the statement is true or false