This topic contains a solution. Click here to go to the answer

Author Question: Which of the following statements applies to media planning? A) Characteristics of the product are ... (Read 140 times)

elizabeth18

  • Hero Member
  • *****
  • Posts: 559
Which of the following statements applies to media planning?
 A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
  B) The message content affects the types of media used for an advertising campaign.
  C) The location of the advertising target is irrelevant in media planning.
  D) Total media dollars spent on advertising have decreased over the last 30 years.
  E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.

Question 2

Cultural relativism is the unconscious reference to one's own cultural values, experiences, and knowledge when traveling in other countries.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kaykay69

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

B

Answer to Question 2

False




elizabeth18

  • Member
  • Posts: 559
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


T4T

  • Member
  • Posts: 348
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Your heart beats over 36 million times a year.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

For a complete list of videos, visit our video library