One disadvantage of direct marketing is that it has no way to identify and target specific segments of the population.
Indicate whether the statement is true or false
Question 2
Management at Readyfresh Dry Cleaners is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the level of service these customers receive?
A) Develop a code of service.
B) Set service objectives.
C) Formally survey customers.
D) Specify service uniformity.
E) Stress truthfulness with employees.
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