« previous next »

Author Question: One disadvantage of direct marketing is that it has no way to identify and target specific segments ... (Read 117 times)

BrownTown3

  • Hero Member
  • *****
  • Posts: 564
on: Jun 29, 2018
One disadvantage of direct marketing is that it has no way to identify and target specific segments of the population.
 
 Indicate whether the statement is true or false

Question 2

Management at Readyfresh Dry Cleaners is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the level of service these customers receive?
 A) Develop a code of service.
  B) Set service objectives.
  C) Formally survey customers.
  D) Specify service uniformity.
  E) Stress truthfulness with employees.


bubulittle310@msn.cn

  • Sr. Member
  • ****
  • Posts: 281
Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

The anterior pituitary gland and its target organs. The anterior pituitary gland and its target organs.
An agglutination reaction. Antigen-coated latex beads are held together by antibody. In a direct ... An agglutination reaction. Antigen-coated latex beads are held together by antibody. In a direct ...
Direct immunoassays. A labeled antibody binds directly to the antigen. The label on the antibody can ... Direct immunoassays. A labeled antibody binds directly to the antigen. The label on the antibody can ...
Using hot stones for specific applications under the scapula. Using hot stones for specific applications under the scapula.
Direct pressure applied to a sinus reflex on the tip of a toe. Direct pressure applied to a sinus reflex on the tip of a toe.
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Video: The life cycle of protein

For a complete list of videos, visit our video library