Answer to Question 1
Over the past decade, many marketers have moved the emphasis of their spending away from traditional advertising and toward sales promotionsthose involving consumer, trade, and/or business populations. There are several reasons why marketers have been shifting funds from mass media advertising to sales promotions:
1 . Managers are demanding greater accountability for promotional spending.
2 . Organizations and stockholders are setting a short-term orientation toward generating revenue.
3 . Consumers are responding positively to sales promotions.
4 . Marketers are causing a proliferation of brands in many product categories, while also needing to gain attention and differentiate their brand.
5 . Retailers are becoming more powerful by demanding recompense from manufacturers in return for giving brands favorable placement or other special attention.
6 . Advertising clutter is taking over mass media and requiring greater ingenuity to achieve breakthrough.
Answer to Question 2
False
Harddrive of the past
The secular trend in growth as measured in Swedish (a) girls and (b) boys between 1883 and 1968.
The declining age of menarche over the past 150 years has been measured in many European countries,
Average Global Temperature Rise over the Past Century
Past Vegetation
Portion sizes of French fries have more than doubled from the past