Answer to Question 1
Over the past decade, many marketers have moved the emphasis of their spending away from traditional advertising and toward sales promotionsthose involving consumer, trade, and/or business populations. There are several reasons why marketers have been shifting funds from mass media advertising to sales promotions:
1 . Managers are demanding greater accountability for promotional spending.
2 . Organizations and stockholders are setting a short-term orientation toward generating revenue.
3 . Consumers are responding positively to sales promotions.
4 . Marketers are causing a proliferation of brands in many product categories, while also needing to gain attention and differentiate their brand.
5 . Retailers are becoming more powerful by demanding recompense from manufacturers in return for giving brands favorable placement or other special attention.
6 . Advertising clutter is taking over mass media and requiring greater ingenuity to achieve breakthrough.
Answer to Question 2
False
Primates exhibit prolonged life histories, spending more time in each stage of life than most other
Average Global Temperature Rise over the Past Century
Language is the basis of human culture around the world. The past decade has seen major developments ...
In the past year, about one in five adults in the United States reported symptoms of anxiety ...
Women who reported one, two, or three or more major life events in the past 5 years were ...
Advertising Break-even Question