Answer to Question 1
Over the past decade, many marketers have moved the emphasis of their spending away from traditional advertising and toward sales promotionsthose involving consumer, trade, and/or business populations. There are several reasons why marketers have been shifting funds from mass media advertising to sales promotions:
1 . Managers are demanding greater accountability for promotional spending.
2 . Organizations and stockholders are setting a short-term orientation toward generating revenue.
3 . Consumers are responding positively to sales promotions.
4 . Marketers are causing a proliferation of brands in many product categories, while also needing to gain attention and differentiate their brand.
5 . Retailers are becoming more powerful by demanding recompense from manufacturers in return for giving brands favorable placement or other special attention.
6 . Advertising clutter is taking over mass media and requiring greater ingenuity to achieve breakthrough.
Answer to Question 2
False
The patient and his family meet with the nurse to discuss progress on the patient care plan.
Harddrive of the past
Habitat reconstruction is possible based on the kinds of plants present at past sites.
The declining age of menarche over the past 150 years has been measured in many European countries,
René Magritt,. The Treason of Images, Ceci n'est past une pipe.
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive