The three major types of reference groups are
A) membership, aspirational, and advocacy.
B) advocacy, avoidance, and approach.
C) aspirational, dissociative, and membership.
D) actual, implied, and desired.
E) family, peer group, and media.
Question 2
Which of the following helps explain why marketers have shifted more of their budgets to sales promotion in recent years?
a. increased media clutter and ads that target all the same consumers
b. fewer brands on the market and a greater need to attract consumers' attention
c. more long-term perspective on marketing and longer wait for results
d. more powerful suppliers and more ways to control retail stores
Types of active transport.
Types of Problems Used to Measure Intelligence
Middle age brings greater career satisfaction than young adulthood, sometimes through major job ...
Major fluid compartments in the body.
Types of Dehydration Disorders and Their Treatment
The crude oil refining showing most of the major steps and processes.