The three major types of reference groups are
A) membership, aspirational, and advocacy.
B) advocacy, avoidance, and approach.
C) aspirational, dissociative, and membership.
D) actual, implied, and desired.
E) family, peer group, and media.
Question 2
Which of the following helps explain why marketers have shifted more of their budgets to sales promotion in recent years?
a. increased media clutter and ads that target all the same consumers
b. fewer brands on the market and a greater need to attract consumers' attention
c. more long-term perspective on marketing and longer wait for results
d. more powerful suppliers and more ways to control retail stores
Three Tasmanian devils feeding. Eating is a social event for the Tasmanian devil, and groups of 2 to
Symbolic language may have helped reinforce exclusive sexual relationships within social groups in l
Outline of pathways for glucose synthesis from the major gluconeogenic precursors
Types of ecosystem service vs. total global value per year
Major steps in coagulation cascade
The heart and its major blood vessels. Oxygen-rich blood is pumped from the lungs to the left