What is integrated marketing ...

[abc]

What is integrated marketing communication?

Question 2

List the steps in the personal selling process.

[momolu]

Answer to Question 1

Integrated marketing communication is a planning process that attempts to ensure that all marketing communication efforts send a consistent message to customers.

Answer to Question 2

The steps in the personal selling process are (1 ) approach, (2 ) sales presentation, (3 ) answering objections, (4 ) closing the sale, and (5 ) follow-up.

[abc]

Excellent

[ebonylittles]

Thanks for the timely response, appreciate it