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Author Question: What is the first step in a promotional campaign? A) set a communication goal B) develop a media ... (Read 104 times)

Hungry!

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on: Jun 29, 2018
What is the first step in a promotional campaign?
 A) set a communication goal
  B) develop a media strategy
  C) select a promotional mix
  D) identify the target audience

Question 2

In the communication process, a message is decoded by the
 A) receiver
  B) sender
  C) message channel
  D) media


macmac

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A


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