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Author Question: Media vehicles that have target audiences on at least three continents and for which the media ... (Read 98 times)

bobbie

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on: Jun 29, 2018
Media vehicles that have target audiences on at least three continents and for which the media buying takes place through a centralized office are considered to be:
 a. panregional media.
 b. cosmopolitan media.
 c. global media.
 d. mass marketing media.

Question 2

Sales of the Sunbeam 75 blender increased when Sunbeam introduced a larger and more expensive model for 125 . This is an example of which phenomenon?
 a. Attraction effect
 b. Part-list cuing effect
 c. Law of large numbers effect
 d. Ingratiation effect
 e. Regression to the mean


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Juro

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


bobbie

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Reply 2 on: Jun 29, 2018
Gracias!

marict

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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