The capability of attracting and influencing all stakeholders through energetic brands, heroic missions, distinctive talent development, or an inspirational corporate culture is known as:
a. superpower.
b. philosophical power.
c. soft power.
d. political power.
Question 2
________ are attributes that can be judged or rated only after extended use.
a. Consumption attributes
b. Search attributes
c. Credence attributes
d. Experience attributes
e. None of these choices is correct.