Author Question: When the marketing program objective is initiating an online awareness as an extension of a product ... (Read 22 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
When the marketing program objective is initiating an online awareness as an extension of a product or service's promotional program, copy and graphics should
 a. take on a new thematic direction.
  b. adhere to existing (traditional) advertising or sales promotions themes.
  c. be as bold as possible.
  d. not be as important as the URL.
  e. not contain any graphics.

Question 2

Most consumers report that the main irritant in the process of buying a car is
 a. the high price of the car.
  b. how long the purchase takes.
  c. the need to select optional equipment.
  d. the salesperson.
  e. the need for more insurance.



briezy

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

B

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

For a complete list of videos, visit our video library