Author Question: When the marketing program objective is initiating an online awareness as an extension of a product ... (Read 62 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
When the marketing program objective is initiating an online awareness as an extension of a product or service's promotional program, copy and graphics should
 a. take on a new thematic direction.
  b. adhere to existing (traditional) advertising or sales promotions themes.
  c. be as bold as possible.
  d. not be as important as the URL.
  e. not contain any graphics.

Question 2

Most consumers report that the main irritant in the process of buying a car is
 a. the high price of the car.
  b. how long the purchase takes.
  c. the need to select optional equipment.
  d. the salesperson.
  e. the need for more insurance.



briezy

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

B

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

For a complete list of videos, visit our video library