When the marketing program objective is initiating an online awareness as an extension of a product or service's promotional program, copy and graphics should
a. take on a new thematic direction.
b. adhere to existing (traditional) advertising or sales promotions themes.
c. be as bold as possible.
d. not be as important as the URL.
e. not contain any graphics.
Question 2
Most consumers report that the main irritant in the process of buying a car is
a. the high price of the car.
b. how long the purchase takes.
c. the need to select optional equipment.
d. the salesperson.
e. the need for more insurance.
Examples of objective evaluation
Sample Exercise Program for Healthy Older Adults (cont.)
Hands-on class in a massage therapy program.
A close relationship between greenhouse gas emissions and a country’s gross domestic product
The National School Lunch Program
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