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Author Question: Which of the following is one of the basic elements of any frequency-marketing program? a. An ... (Read 83 times)

bucstennis@aim.com

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on: Jun 29, 2018
Which of the following is one of the basic elements of any frequency-marketing program?
 a. An internal mailing list
  b. A benefit package
  c. An external mailing list
  d. A salesperson

Question 2

The account executive in charge of promoting a new perfumed bath soap for women is not expecting a sudden attachment and loyalty to the productthough that would be nicebut realistically, she would like women to at least buy it once and see how they like it. Which of the following is more likely to be her objective?
 a. Purchase intent
  b. Trial usage
  c. Repeat purchase
  d. Build-up purchase


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k.lashomb

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


bucstennis@aim.com

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  • Posts: 532
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

lkanara2

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Reply 3 on: Yesterday
Excellent

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