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Author Question: Which of the following is the primary reason for direct marketing to grow in popularity? a. It uses ... (Read 28 times)

anjilletteb

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on: Jun 29, 2018
Which of the following is the primary reason for direct marketing to grow in popularity?
 a. It uses only one type of media to get a response.
  b. It has a long-term sales promotion goal.
  c. It has an immediate measurement of response
  d. It relies on technology rather than human behavior

Question 2

The first element to appear in an advertising plan is the , and the last element is the .
 a. executive summary; execution
  b. introduction; evaluation
  c. history; strategy
  d. overview; competitor analysis


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at

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


anjilletteb

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

kthug

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Reply 3 on: Yesterday
Wow, this really help

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