Which of the following is the primary reason for direct marketing ...

[anjilletteb]

Which of the following is the primary reason for direct marketing to grow in popularity?
 a. It uses only one type of media to get a response.
  b. It has a long-term sales promotion goal.
  c. It has an immediate measurement of response
  d. It relies on technology rather than human behavior

Question 2

The first element to appear in an advertising plan is the , and the last element is the .
 a. executive summary; execution
  b. introduction; evaluation
  c. history; strategy
  d. overview; competitor analysis

[at]

Answer to Question 1

c

Answer to Question 2

b

[anjilletteb]

Thanks for the timely response, appreciate it

[raenoj]

Gracias!