Customer relationship management, or CRM, involves cultivating ...

[renzo156]

Customer relationship management, or CRM, involves cultivating long-term relationships with customers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

An agency's crucial role is to translate the current market and marketing status of a firm and its advertising
  objectives into advertising strategy and, ultimately, finished advertisements and IBP materials.
 a. True
  b. False
 Indicate whether the statement is true or false

[Ashley I]

Answer to Question 1

True

Answer to Question 2

True