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Author Question: A marketing database allows a firm to measure how much business it is actually doing with its best ... (Read 23 times)

xroflmao

  • Hero Member
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  • Posts: 515
on: Jun 29, 2018
A marketing database allows a firm to measure how much business it is actually doing with its best customers through an analysis of recency, frequency, and monetary factors.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisers should set only one objective in an advertising plan.
 a. True
  b. False
 Indicate whether the statement is true or false


Sophiapenny

  • Sr. Member
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  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


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