Author Question: Which of the following will result in ineffectiveness of branded entertainment? a. Exclusion of ... (Read 69 times)

jCorn1234 · **on:** Jun 29, 2018

Which of the following will result in ineffectiveness of branded entertainment?
a. Exclusion of branded entertainment from programming featured in DVRs
b. Consumers growing increasingly suspicious of the tool
c. Predictability of traditional media leading to boredom of consumers
d. Cluttered environment through overuse of the tool

Question 2

Which of the following is accurate in the context of account planning?
a. Agencies that implement it tend to do more quantitative and statistical research than their more traditional counterparts.
b. Its cost is less than that of relying on secondary sources.
c. Account planners are being appointed in place of account executive to work on each client's business.
d. By implementing it, agencies put research in a more prominent role in the advertising process.