Compared to advertising, sales promotion is: a. a long-term ...

[fagboi]

Compared to advertising, sales promotion is:
 a. a long-term affair.
  b. encourages an immediate response.
  c. a more sophisticated process.
  d. harder to document.

Question 2

When formulating a positioning strategy, a multiple-benefits approach is strongly suggested to satisfy many markets
  at the same time, because it alerts consumers to a wide array of diverse functions and positive consequences related to the product.
 a. True
  b. False
 Indicate whether the statement is true or false

[samiel-sayed]

Answer to Question 1

b

Answer to Question 2

False