Author Question: Sales promotion can attract attention and motivate trial purchase so it is often used to introduce ... (Read 74 times)

Mollykgkg · **on:** Jun 29, 2018

Sales promotion can attract attention and motivate trial purchase so it is often used to introduce new brands to the public.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It The Voice-It products are more expensive than others in the market. They are mostly used by big businessmen and higher-level managers. It is most likely that Voice-It products would have .
a. a high cultural capital
b. low brand loyalty among higher-level managers
c. advertising clutter
d. life-stage variables