This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You ... (Read 31 times)

809779

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You chase the bus.
  You go, go, go. You need new shoes.. Which of the following guidelines for successful radio copywriting is used in
  this ad?
 a. Keep sentences short. Use common language.
  b. Use attention-getting sounds. Stimulate the imagination.
  c. Stimulate the imagination. Repeat the brand name.
  d. Select the audience. Give news about the brand.

Question 2

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?
 a. Personal selling
  b. Branded entertainment
  c. Radio advertisements
  d. Infomercials


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


809779

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

frankwu0507

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Developmental steps in the maturation of Tasmanian devil young. The diagonal lines indicate the amou Developmental steps in the maturation of Tasmanian devil young. The diagonal lines indicate the amou
A Test for the Blind Spot A Test for the Blind Spot
A pleasant smile can go a long way, even through telephone lines. A pleasant smile can go a long way, even through telephone lines.
Medellin, Colombia: A Walk Through El Tiro Medellin, Colombia: A Walk Through El Tiro
How to find the derivatives of trigonometric functions using the chain rule (Part 1) How to find the derivatives of trigonometric functions using the chain rule (Part 1)
Farmers’ markets provide fresh, local produce to consumers Farmers’ markets provide fresh, local produce to consumers
Video: Lower Limb Arteries Animation

For a complete list of videos, visit our video library