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Author Question: A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You ... (Read 69 times)

809779

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on: Jun 29, 2018
A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You chase the bus.
  You go, go, go. You need new shoes.. Which of the following guidelines for successful radio copywriting is used in
  this ad?
 a. Keep sentences short. Use common language.
  b. Use attention-getting sounds. Stimulate the imagination.
  c. Stimulate the imagination. Repeat the brand name.
  d. Select the audience. Give news about the brand.

Question 2

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?
 a. Personal selling
  b. Branded entertainment
  c. Radio advertisements
  d. Infomercials


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cpetit11

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


809779

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

irishcancer18

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Reply 3 on: Yesterday
Gracias!

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