This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You ... (Read 66 times)

809779

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You chase the bus.
  You go, go, go. You need new shoes.. Which of the following guidelines for successful radio copywriting is used in
  this ad?
 a. Keep sentences short. Use common language.
  b. Use attention-getting sounds. Stimulate the imagination.
  c. Stimulate the imagination. Repeat the brand name.
  d. Select the audience. Give news about the brand.

Question 2

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?
 a. Personal selling
  b. Branded entertainment
  c. Radio advertisements
  d. Infomercials


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


809779

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Hdosisshsbshs

  • Member
  • Posts: 315
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

(c) snow in Nunavut, alter the local albedo, causing altered microclimates. High albedos are found (c) snow in Nunavut, alter the local albedo, causing altered microclimates. High albedos are found
Local/long distance cell Signaling Local/long distance cell Signaling
Radio Frequency Lesion Radio Frequency Lesion
How a local anesthetic blocks nerve conduction. How a local anesthetic blocks nerve conduction.
What is the contribution of studying wing spot in the field? What is the contribution of studying wing spot in the field?
Computer-automated DNA sequencing using the chain-termination (Sanger) method Computer-automated DNA sequencing using the chain-termination (Sanger) method
Video: Renal Failure

For a complete list of videos, visit our video library