This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You ... (Read 70 times)

809779

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You chase the bus.
  You go, go, go. You need new shoes.. Which of the following guidelines for successful radio copywriting is used in
  this ad?
 a. Keep sentences short. Use common language.
  b. Use attention-getting sounds. Stimulate the imagination.
  c. Stimulate the imagination. Repeat the brand name.
  d. Select the audience. Give news about the brand.

Question 2

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?
 a. Personal selling
  b. Branded entertainment
  c. Radio advertisements
  d. Infomercials


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


809779

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Gracias!

kishoreddi

  • Member
  • Posts: 329
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Techniques for applying local anesthesia: (a) topical; (b) infiltration; (c) nerve block; (d) spinal Techniques for applying local anesthesia: (a) topical; (b) infiltration; (c) nerve block; (d) spinal
Common skin signs are often evidence of an illness or disorder. A macule is a discolored spot on the ... Common skin signs are often evidence of an illness or disorder. A macule is a discolored spot on the ...
The evaporative emission control system includes all of the lines, hoses, and valves, plus the ... The evaporative emission control system includes all of the lines, hoses, and valves, plus the ...
optic disc (blind spot) optic disc (blind spot)
Individuals from highly divergent lines created by artificial selection Individuals from highly divergent lines created by artificial selection
Calculus help: Find a cubic function f (x) = ax3 +bx2 +cx+d that has a local maximum value of 3 ... Calculus help: Find a cubic function f (x) = ax3 +bx2 +cx+d that has a local maximum value of 3 ...
Video: Optic Nerve and Optic Disk Animation (Part 1 of 2)

For a complete list of videos, visit our video library