This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You ... (Read 65 times)

809779

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You chase the bus.
  You go, go, go. You need new shoes.. Which of the following guidelines for successful radio copywriting is used in
  this ad?
 a. Keep sentences short. Use common language.
  b. Use attention-getting sounds. Stimulate the imagination.
  c. Stimulate the imagination. Repeat the brand name.
  d. Select the audience. Give news about the brand.

Question 2

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?
 a. Personal selling
  b. Branded entertainment
  c. Radio advertisements
  d. Infomercials


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


809779

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

31809pancho

  • Member
  • Posts: 317
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Only 12 hours after an egg cell is fertilized by a sperm cell, the egg cell starts to divide. As it continues to divide, it moves along the fallopian tube toward the uterus at about 1 inch per day.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Local Anesthesia in Dentistry Local Anesthesia in Dentistry
the comet Encke riding along its pebbly trail of debris (long diagonal line) between the orbits of M the comet Encke riding along its pebbly trail of debris (long diagonal line) between the orbits of M
Neptune - Great White Spot Neptune - Great White Spot
Radio Telescope Radio Telescope
A strike by 800 women shoemakers in Lynn, Massachusetts, in 1860. In 1851 a Lynn shoemaker had adapt A strike by 800 women shoemakers in Lynn, Massachusetts, in 1860. In 1851 a Lynn shoemaker had adapt
The electron transport chain. The electron transport chain.
Video: What are the Parts of a Plant Cell?

For a complete list of videos, visit our video library