A customer mix refers to the assortment of people who differ on ...

[james9437]

A customer mix refers to the assortment of people who differ on demographic, socioeconomic, or other characteristics and who patronize a service organization.
 
 Indicate whether the statement is true or false

Question 2

The idea of audience is very different in digital and interactive media because people often seek out these ads rather than the other way around; and are more active, engaged, and direct in their response.
 a. True
  b. False
 Indicate whether the statement is true or false

[Qarqy]

Answer to Question 1

T

Answer to Question 2

True