Market segmentation is the process of:
a. creating advertising strategies to reach out to a wide consumer base.
b. creating a new product line that is relatively different from the firm's existing product line.
c. breaking down a large widely varied market into more similar sub-markets.
d. identifying competitors in the market that could be possible threats to the success of the company.
Question 2
According to Lovelock, which of the following categories does NOT represent a type of supplemental service?
a. Information
b. Order taking
c. Hospitality
d. All of these categories represent types of supplemental service.
e. None of these categories represents types of supplemental services.
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