« previous next »

Author Question: Market segmentation is the process of: a. creating advertising strategies to reach out to a wide ... (Read 77 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Market segmentation is the process of:
 a. creating advertising strategies to reach out to a wide consumer base.
  b. creating a new product line that is relatively different from the firm's existing product line.
  c. breaking down a large widely varied market into more similar sub-markets.
  d. identifying competitors in the market that could be possible threats to the success of the company.

Question 2

According to Lovelock, which of the following categories does NOT represent a type of supplemental service?
 a. Information
  b. Order taking
  c. Hospitality
  d. All of these categories represent types of supplemental service.
  e. None of these categories represents types of supplemental services.


makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

newbem

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 29, 2018
Thank you


makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Only 12 hours after an egg cell is fertilized by a sperm cell, the egg cell starts to divide. As it continues to divide, it moves along the fallopian tube toward the uterus at about 1 inch per day.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Strategies of fluid feeders. Strategies of fluid feeders.
Norway lobsters on sale at a Spanish market Norway lobsters on sale at a Spanish market
Five step nursing process Five step nursing process
The Parietal Reach Region The Parietal Reach Region
Before starting the process of adjusting the valves, look up the specifications and exact ... Before starting the process of adjusting the valves, look up the specifications and exact ...
Development Strategies Development Strategies
Video: Chromosome structural organization/ Mechanisms for chromosome movement Animation

For a complete list of videos, visit our video library