« previous next »

Author Question: Market segmentation is the process of: a. creating advertising strategies to reach out to a wide ... (Read 65 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Market segmentation is the process of:
 a. creating advertising strategies to reach out to a wide consumer base.
  b. creating a new product line that is relatively different from the firm's existing product line.
  c. breaking down a large widely varied market into more similar sub-markets.
  d. identifying competitors in the market that could be possible threats to the success of the company.

Question 2

According to Lovelock, which of the following categories does NOT represent a type of supplemental service?
 a. Information
  b. Order taking
  c. Hospitality
  d. All of these categories represent types of supplemental service.
  e. None of these categories represents types of supplemental services.


makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

newbem

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 29, 2018
Thank you


makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Creating Red Spot Creating Red Spot
Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing
Wide angle pose (upavistha konasana in hatha yoga), assisted by practitioner on the left during Thai ... Wide angle pose (upavistha konasana in hatha yoga), assisted by practitioner on the left during Thai ...
Guidelines for Creating Small Plates Guidelines for Creating Small Plates
The process of pharmacokinetics The process of pharmacokinetics
Creating a loss-of-function CFTR Creating a loss-of-function CFTR
Video: Brief Summary on Photosynthesis - Animation

For a complete list of videos, visit our video library