« previous next »

Author Question: Market segmentation is the process of: a. creating advertising strategies to reach out to a wide ... (Read 74 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Market segmentation is the process of:
 a. creating advertising strategies to reach out to a wide consumer base.
  b. creating a new product line that is relatively different from the firm's existing product line.
  c. breaking down a large widely varied market into more similar sub-markets.
  d. identifying competitors in the market that could be possible threats to the success of the company.

Question 2

According to Lovelock, which of the following categories does NOT represent a type of supplemental service?
 a. Information
  b. Order taking
  c. Hospitality
  d. All of these categories represent types of supplemental service.
  e. None of these categories represents types of supplemental services.


makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

newbem

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 29, 2018
Thank you


makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Recovery process of ancient DNA. Recovery process of ancient DNA.
Lean 6 Sigma - LHM Process Flow Diagram Lean 6 Sigma - LHM Process Flow Diagram
Material Balance on the process pipe and the separator Material Balance on the process pipe and the separator
A wide variety of pathogens may live on or in the human body. A wide variety of pathogens may live on or in the human body.
Results of a genome-wide association study (GWAS) to detect SNPs Results of a genome-wide association study (GWAS) to detect SNPs
Creating a loss-of-function CFTR Creating a loss-of-function CFTR
Video: Covalent bonds - role in the body

For a complete list of videos, visit our video library