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Author Question: Which of the following is one of the four areas of responsibility in the marketing mix? a. Price b. ... (Read 115 times)

Pineappleeh

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on: Jun 29, 2018
Which of the following is one of the four areas of responsibility in the marketing mix?
 a. Price
  b. Communication
  c. Convenience
  d. Process

Question 2

Service products that can be classified as physical goods have been classified into one of three categories. Which service product category consists of services that require customers to make comparisons across service providers before developing a choice preference?
 a. Convenience services
  b. Shopping services
  c. Specialty services
  d. Augmented services
  e. Supplementary services.


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nothere

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


Pineappleeh

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

nguyenhoanhat

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Reply 3 on: Yesterday
Excellent

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