The two important areas of judgement in marketing are
a. identifying marketing objectives and establishing marketing strategies.
b. budgeting for marketing and monitoring budget expenditures.
c. product development and product improvement.
d. the creative marketing process and market segment selection.
e. all of the above are equally important.
Question 2
Effective policies are action oriented guidelines that provide guidance and provide enough detail to direct behavior toward a specific goal or objective.
Indicate whether the statement is true or false
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