Author Question: The two important areas of judgement in marketing are a. identifying marketing objectives and ... (Read 66 times)

lb_gilbert

  • Hero Member
  • *****
  • Posts: 588
The two important areas of judgement in marketing are
 a. identifying marketing objectives and establishing marketing strategies.
  b. budgeting for marketing and monitoring budget expenditures.
  c. product development and product improvement.
  d. the creative marketing process and market segment selection.
  e. all of the above are equally important.

Question 2

Effective policies are action oriented guidelines that provide guidance and provide enough detail to direct behavior toward a specific goal or objective.
 
 Indicate whether the statement is true or false



ririgirl15

  • Sr. Member
  • ****
  • Posts: 385
Answer to Question 1

D

Answer to Question 2

true



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

For a complete list of videos, visit our video library