Author Question: The two important areas of judgement in marketing are a. identifying marketing objectives and ... (Read 106 times)

lb_gilbert

  • Hero Member
  • *****
  • Posts: 588
The two important areas of judgement in marketing are
 a. identifying marketing objectives and establishing marketing strategies.
  b. budgeting for marketing and monitoring budget expenditures.
  c. product development and product improvement.
  d. the creative marketing process and market segment selection.
  e. all of the above are equally important.

Question 2

Effective policies are action oriented guidelines that provide guidance and provide enough detail to direct behavior toward a specific goal or objective.
 
 Indicate whether the statement is true or false



ririgirl15

  • Sr. Member
  • ****
  • Posts: 385
Answer to Question 1

D

Answer to Question 2

true



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

For a complete list of videos, visit our video library