According to the analysis-planning and strategy-objective-tactics ...

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According to the analysis-planning and strategy-objective-tactics link in the marketing communications system, when does the system lack integration?

Question 2

According to the monitoring-control and budget link in the marketing communications system, when does the system lack integration?

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Answer to Question 1

Failure to use analytic models may lead the manager to make misguided decisions, leading to disintegration of the marketing communications system.

Answer to Question 2

Failure to reassess the method and outcomes of resource allocation when a program does not succeed is a signal of system breakdown or lack of system integration.